HAVE you ever seen a campaign about antinarkoba? Both the print media advertisements, brochures, television ads, billboards and so forth?
What is usually written in the ads? We often encounter may typically written "Stay away from DRUGS", "Do not Use DRUGS" and so forth (usually written with letters written drug bigger and clearer).
Antinarkoba ad challenges in Indonesia, often reminding people to want to know: What are drugs? Seems to be also. However, the more writing''forbidden "or''antinarkoba", this drug-free as advertised.
Then, how ads are more effective? When I went to Singapore, and walked down the hall toward the MRT underground (subway) I saw a picture is very distasteful, where there is an emaciated man, naked. The body lay near the closet toilet with human waste scattered around, some even on his body.
Underneath is written "Drugs make your anus open." You will not be able to hold back a bowel movement. Your dirt everywhere. Hiii ...... really disgusting. How did your impression or feeling, if you see these pictures? (At least you can already imagine the picture I mentioned).
Until now, if I remember the drugs, which directly out of disgust. This is a successful antinarkoba ad. Simple, shocking, concrete, emotional, directly associated with narkoba.Selesai disgusting!
Now how to use this knowledge to design your ads to remind? (Actually not just advertising, but you can use the 12 pillars of marketing to touch your target market, in the same way). For example companies such as automobile, motorcycle, or whatever. How to use a wrench Pavlov / "hook"?
The key is to make an ad that simple story, shocking, concrete, emotional, trustworthy, to cause a certain feeling that we want. For example: "Safe", "Beneficial", "Ultimate Driving Pleasure", "Healthy & Fresh", "Strong", "White Beauty", "Eternal Love", "Steady State", etc.. After that, just remove your products / services.
Which sometimes has nothing to do with this feeling. Repeat until the "hook" habit. Thus you can successfully colonize the minds of unwitting. This is why there are people who listen to certain music at the time of sudden crying because she was listening to the music he has a hook on one particular emotion.
Posting Komentar