Have you heard this phrase? "In every crisis there is always a chance." Maybe there than you've ever heard, even several times to hear it, but sometimes they still do not know exactly what is meant by the phrase.

If we only see problems in every crisis, we will have problems. But, if we could see the opportunity in every crisis there and to take immediate action opportunity, we will find success.

Therefore, the economic situation is considered less friendly though, in fact many opportunities that we can do to become a competent marketer, became a successful businessman who of course can also provide positive benefits for many people, too. In the 1994's there was a man who wants to book a plane ticket from London to New York.

At that time he found a service that is not satisfactory. What can we do if we get poor service when booking a plane ticket? For example telephone service center many times can not be contacted, poor service, slow, the plane was delayed, and so forth?

Perhaps the reaction is generally carried out by someone complaining, anger, or protest to be able to get a better service. However, it seems that the man could hold back and soon to think clearly, so he gives the meaning of this, the airline may be too busy serving many customers at the same time so many times the phone can not be contacted. Or companies have been feeling too well.

Or the company could be totally inefficient in managing its business with the incidents, he instead saw it as an enormous business opportunity.

The man began to be silent for a moment, think more clearly, dream big, act big and start to explore opportunities that exist and to realize his dream that in a moment he could own the airline with the best service that could help many people to get a satisfactory flight service . Begin the man makes a new concept of flight and more profitable, both for companies and for their passengers.

Although initially many people who feel that their ideas are too big and difficult, if not achieved, the man kept trying and commitment to realize his idea and was marketing it in a way that powerful.

One of the uses is the press release, inviting journalists to cover the many ways of marketing a very unique and interesting, which is across the Atlantic by jet boat to break the world record. And he paired the airlines attribute which blazed in the jet boat despite the many challenges at that time. However, business flights can get a lot of media coverage with an effective way.

Finally, he uses a lot of press releases to support the marketing business (and of course supported by the pillars of the business of marketing the others). And the person named Richard Branson owner of Virgin Air, the airline could eventually become famous and well liked either because they have good service quality.

Important lessons from these success stories are, in whatever circumstances, we must always focus on the opportunities that exist. Do not just blame the existing circumstances, blaming others, blaming only the things around us.

Begin to think more clearly, find an idea and our dream, and begin the real action to manifest our dreams using the right marketing strategy. By practicing these halhal, will increasingly support the creation of an atmosphere that supports employee productivity optimization that can help increase sales.

If you are very interested in how to practice it in the Game of Work and marketing your business in greater detail, please follow the seminar that I hold a Business Revolution. Salam awesome