EVERY person basically wants to be heard. At one point, there is a seller was meeting with prospective buyers.

When potential buyers are starting to tell about success and happiness of his family, first of all the sellers are still listening.
However, after the prospective buyers are starting to tell more things, the attention of the salesman started to decrease, not even paying attention again to the prospective buyer. The soldiers felt disappointed prospective buyers, do not feel heard by both the seller and eventually leave, so it does not happen in a transaction.

Have you ever heard or even experienced it myself. When you're told something with gusto, but the person you are talking not so listen to even ignore you. How are you feeling? Indeed, sometimes we do not want to listen to a story that stated by someone, let alone in extenso.

However, if the person is a candidate for our clients, we must be ready to be a good listener. Obviously, being a good listener many positive values, and not just only for prospective clients, but also to all the people we are expected to apply the same. In the context of this paper, if the person is a potential candidate for our clients, without the ability to listen well, then the prospective client to be able to escape. And unfortunately, it could be the potential clients will look for someone else, or even our competitors are judged more willing to listen.

Once you know, that Joe Girard has ever abandoned by the prospective client, for lack of listening to stories of the prospective client. As we all know, Joe Girard is the greatest salesman ever entered the Guinness Book of Records for exceptional sales achievement. It turned out that throughout his career, he never abandoned by the prospective client, because less can be a good listener.

However, once realized something was not right, he immediately apologized and promised to always be a good listener. As a result, although the prospective client before leaving, but because Joe immediately take concrete improvements that become a seller and a good listener, in the end the prospective client can be a loyal buyer.

Girard Jor learn from experience, I always try to be good listeners for prospective clients. And it turns out to be good listeners, we will increasingly know what really became the main demand from prospective clients. Thus it will be easier for us in providing an offer, and will certainly make it easier to make the sale. Apparently it is true, among them well through listening to what is told by the prospective client, I can give something they really want. In fact, it can give more than they want.

So that ultimately they are happy to be a client of mine and even provides references to many business associates or other acquaintances told to consult or do business with me. Once again, basically someone wants to be heard and paid attention, then keep trying to always give attention and listen with sincerity. Being a good listener is certainly not easy, the need for continuous training and practice.

By increasing the ability to listen well and also practiced by your salespeople, then it will help in increasing sales in your business, both in the short term or long term