Not long ago we heard the shocking news that one of the world's major automobile companies doing a recall to repair (recall) millions of car production.

Recall done because there is damage that must be fixed. This policy is taken to maintain the safety of the driver. Furthermore, there was also news that one of the world's leading antivirus companies must immediately improve its products. Antivirusnya product turned out to cause disruption to the users computer. Or we also still remember there was a water company that was one of the leading competitive products should be withdrawn from the market. Its production is not considered eligible health.

Maybe there who think that it could just be because of an unhealthy business competition. Or maybe there who think that these incidents are related to negligence of the company. However, regardless of background or the cause is more important to note if these things happen to us is: how do I split / solution so that customers remain loyal to your product / service.

The goal is to not interfere with the target marketing that we have planned. Due to these events, to some extent will affect the level marketing company, whether short term or long term. There's a saying "There is no ivory that is not crack." Indeed, although we've been doing a variety of existing regulatory process, sometimes still possible to be an error in the production process or its implementation.

Thus, to be able to obtain a larger market share again in the long term this is an obligation we have to do. Among provide products / services that satisfy consumers both in short and long term. And in a business that we do, more or less there will be challenges in dealing with, among other outcomes / quality of production is sometimes less than optimal or unable to provide overall customer satisfaction.

In this regards there are some things we can do when we / company / business we have experienced something that is causing customer dissatisfaction. Among them: 1) Do not let the occasional look like a simple problem becomes a big problem. If we already know from the start that something that looks small, but later can disrupt the marketing of the product / service.

He immediately began to make repairs before the other party to give a sense of dissatisfaction. And if there is party / consumer who does not like the product / service, we must begin to open for improvement. Not only give-denial denial that sometimes it backfired for us. So it will need customer service center so that problems can be resolved early.

As well as a more integrated system of course. 2) If necessary (if indeed an error on our part), give an apology to consumers as early as possible. Then we can also provide compensation to existing customers, such as giving discounts, bonuses, etc., that can calm the atmosphere.

This is to prevent problems that result in a protracted decline in the image of products / services that will affect us in our marketing target. 3) Make the events that have occurred as a very valuable lesson. Time to make a better system that later can minimize the errors we do not want.

4) Furthermore, we must focus to immediately carry out repairs and providing more positive information, especially to the consumers / customers / our loyal customers. And continue to do follow-up or communication approach with our customers, for example if we have a fairly comprehensive data base, we can give the holiday greeting, birthday and so on with more intensive. Because it can help us retain our marketing in the long term. (*)